Digital asset management: what is it?

 Teams in various types of enterprises use a software called Digital Asset Management (DAM) to efficiently and safely organise, manage, and share digital assets and information. With a centralised DAM system that is easy to set up and quick to use, peers, staff, clients, contractors, and other key stakeholders can all have controlled access to their entire digital content library, including photos, creative assets, videos, audio, presentations, documents, and more.

Digital asset management systems come in a range of shapes and sizes, contingent on the specifications and particular use cases of the business. While a large retail firm may use DAM systems primarily for managing product photographs for online sales, a worldwide charitable organisation may use them primarily for internal team collaboration and document storage. These days, most digital asset storage solutions offer add-on modules like project workflow management tools and brand guidelines to boost efficiency throughout the whole digital content lifetime. For additional details on typical DAM features and capabilities, check our feature overview on digital asset management.

What benefits might software for digital asset management provide?

Quick and easy file access

Anyone can access digital assets at any time because most cloud-based digital asset storage systems allow constant access from any internet-connected device. When all digital content is centralised, both internal and external stakeholders can find information more quickly and focus on more important duties. It is also possible to tailor permissions and access privileges for specific users, ensuring that the right people have access to the right files.

Cut back on operating costs

You can use every minute you save by not having to search for a file to do more crucial activities. DAM makes it easier to create, retrieve, store, and distribute digital information more quickly, which could improve the return on investment (ROI) for all brand and content marketing campaigns. To find out more about the financial benefits of digital asset management, view our DAM ROI Report.

Everyone is making use of the most recent data.

Digital asset management reduces the likelihood that outdated files may be utilised. Important materials are quickly updated upon upload, so users can relax knowing they're always using the most recent material.

Safeguard and preserve treasures.

The likelihood of losing important and confidential documents is decreased by DAM systems, which provide safe and secure storage in one location. This protects files stored on personal computers, external hard drives, or folders from loss, which happens often.

Using the DAM platform for direct file sharing offers security.

Files can be exchanged with internal and external stakeholders from within the digital asset management system. You may also specify expiration dates, keep an eye on sharing histories, and control what happens to assets after they are shared.

Easily navigating the remainder of your tech stack

Digital asset management facilitates a more efficient flow of digital assets across the content lifecycle, from briefing to distribution, by integrating with a range of tech tools, including your CMS and PIM systems, design tools, and social media plugins. Learn more about DAM integrations.